When the customer isn’t always right
In The Simpson’s second season episode “Oh Brother, Where Art Thou?”, Homer is given a job at Powell Motors by his half-brother Herb. With their cars losing ground to foreign competitors, Herb...
View Article
Image may be NSFW.
Clik here to view.
Clik here to view.
Really simple test of home page effectiveness
Not sure how well your home page is performing? There’s a really simple test that I picked up from Malcolm Auld during his presentation at Marketing Week. While primarily to do with copy, it is...
View Article
Image may be NSFW.
Clik here to view.
Clik here to view.
What’s in a brand?: Debating the Pros and Cons of Brand South Australia
Earlier this week, the South Australian Government lifted the lid on a new brand for the state created in collaboration with international branding firm, Kato Partners, and Adelaide creative agency...
View Article
